Graduate Study - Faculty of Economics and Social Sciences
PhD Management

Code Name Level Year Semester
MAN 626 Marketing Theory Graduate 1 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 6 0

Instructor Assistant Coordinator
Teoman DUMAN, Prof. Dr. Mersid Poturak Teoman DUMAN, Prof. Dr.
[email protected] [email protected] no email

The purpose of this course is to analyze marketing concepts through published scientific books and articles. Throughout the course, marketing concepts and published research will be discussed with student participation. At the end of the course, students are expected to develop and present a research proposal in a marketing area.

  1. Course introduction
  2. 1. Ellis, N. Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M. and Tadajevski, M. (2011). Marketing: A Critical Textbook. Chapter 1: Introducing the History of Marketing Theory and Practice. London: Sage Publications, 13-33. 2. Bartels, R. (1976). The History of Marketing Thought. Minnesota: University of Minnesota Publications. 3. Shaw, E. H. and Tamilia, R. D. (2001). Robert Bartels and the History of Marketing Thought. Journal of Macromarketing. 21(2), 156-163.
  3. 4. Shaw, E. H. and Jones, D. G. B. (2005). A History of Schools of Marketing Thought. Marketing Theory, 5,3, 239-281. 5. Zinkhan, G. M. (2005). The Marketplace, Emerging Technology and Marketing Theory. Marketing Theory, 5(1), 105-115.
  4. 6. Kerlinger, F. N. (1986). Foundations of Behavioral Research. 3rd ed. Orlando, FL: Holt, Reinhart and Winston. Chapters 1, 2, 26. 7. Nunnaly, J. (1994). Validity. Psychometric Theory, Chapter 3. 96-113. 8. Drost, E. A. (2011). Validity and Reliability in Social Science Research. Education Research and Perspectives, 38(1), 105-123. 9. Stoddard, G. J. (2010). Validity and Reliability. Chapters 2-16. Biostatistics and Epidemiology Using Stata. A Course Manual (unpublished manuscript). University of Utah, Sch
  5. 10. Baron, R. M. and Kenny, D. A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. Journal of Personality and Social Psychology, 1173-1182. 11. Bennett, J. A. (2000). Mediator and Moderator Variables in Nursing Research: Conceptual and Statistical Differences. Research in Nursing and Health, 23, 415-420. 12. Reisinger, Y. and Turner, L. (1999). Structural Equation Modelling with Lisrel: Application in Tourism. Tourism
  6. 13. Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12, 341-352.
  7. 14. Ho, C. and Lee, Y. (2007). The Development of an E-travel Service Quality Scale. Tourism Management, 28, 1434-1449.

  1. 15. Sweeney J. C. and Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77, 203-220.
  2. 16. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A means-End Model and Synthesis of Evidence. Journal of Marketing (52), 2-22.
  3. 17. Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24, 343-373.
  4. Article Presentation: Choose your research article (Choose your own article from the list of journal given above in the specified topics for this week.)
  5. Article Presentation: Choose your research article (Choose your own article from the list of journal given above in the specified topics for this week.)
  6. Article Presentation: Choose your research article (Choose your own article from the list of journal given above in the specified topics for this week.)
  7. 18. Schlegelmilch, B. B. and Öberseder, M. (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics, 93, 1-19.
  8. Final’s week


      Description (%)
      Method Quantity Percentage (%)
      +Participation to discussions140
      Total: 100
      Learning outcomes
        • Marketing Theory
        • Journal of Services Research
        • Journal of Consumer Research
        • Psychological Methods
        • Research in Nursing and Health
        • Tourism Management
        • Journal of Marketing
        • Journal of Retailing
        • Journal of Services Marketing
        • Journal of Hospitality Marketing and Management
        • Journal of Business Ethics

        ECTS (Allocated based on student) WORKLOAD
        Activities Quantity Duration (Hour) Total Work Load
        Lecture (14 weeks x Lecture hours per week) 0
        Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
        Midterm Examination (1 week) 0
        Final Examination(1 week) 0
        Preparation for Midterm Examination 0
        Preparation for Final Examination 0
        Assignment / Homework/ Project 0
        Seminar / Presentation 0
        Total Workload: 0
        ECTS Credit (Total workload/25): 0