Graduate Study - Faculty of Economics and Social Sciences
PhD Management

Code Name Level Year Semester
MAN 614 Current Issues in Consumer Behavior Graduate 1 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Area Elective 7.5 3 150 English

Instructor Assistant Coordinator
Teoman DUMAN, Prof. Dr. Teoman Duman Teoman DUMAN, Prof. Dr.
[email protected] [email protected] no email

This course introduces the main theories in Consumer Behaviour

The purpose of this course is to explore theoretical concepts of consumer behavior. Subjects such as perception, learning, motivation, values, personality, attitudes, decision making and cultural issues will be discussed during lectures and in class discussions. In addition, a consumer research study will be conducted during the semester for them to have practical research experience about one of the theoretical concepts.

  1. Course introduction Chapter 1: An introduction to the study of consumer behaviour
  2. Chapter 2: Consumer research Chapter 3: Market segmentation
  3. Chapter 4: Consumer decision making (1) Research study meeting
  4. Chapter 5: Consumer motivation (2) Research study meeting
  5. Chapter 6: Personality and consumer behavior (3) Article presentation (1) Research study meeting
  6. Chapter 7: Consumer perception (4) Article presentation (2) Research study meeting
  7. Chapter 8: Consumer learning (5)
  8. Mid-term exam
  9. Chapter 9: Consumer attitude formation and change (6) Article presentation (3) Research study meeting
  10. Chapter 10: Communication and consumer behavior (1) Article presentation (4)
  11. Chapter 11: Reference groups and family influences (2) Article presentation (5)
  12. Chapter 12: Social class and consumer behavior (3) Chapter 13: The influence of culture and subculture on consumer behavior (4)
  13. Chapter 14: Cross cultural consumer behavior: An international perspective (5) Article presentation (6) Research study meeting
  14. Chapter 15: Consumer influence and diffusion of innovations (6)
  15. Chapter 16: Consumer decision making - again Research study presentation


    • Interactive Lectures
    • Presentation
    • Problem solving
    • Assignments
    Description (%)
    Method Quantity Percentage (%)
    Midterm Exam(s)120
    Term Paper130
    Final Exam120
    Total: 100
    Learning outcomes
    • Learning managemet theories of consumer behaviour
    • Analyzing research articles in consumer behaviour
    • Devising a research study related to one of the concepts of consumer behaviour theories
    • Analyzing and reporting the consumer behaviour research study
    • Applying consumer behaviour theories in different social science fields
    • Textbook: Schiffman L. G. and Kanuk, L. L. (2012). Consumer Behavior. A European Outlook. Pearson: Upper Saddle River, New Jersey.

    ECTS (Allocated based on student) WORKLOAD
    Activities Quantity Duration (Hour) Total Work Load
    Lecture (14 weeks x Lecture hours per week)14342
    Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
    Midterm Examination (1 week)111
    Final Examination(1 week)122
    Preparation for Midterm Examination11515
    Preparation for Final Examination11515
    Assignment / Homework/ Project14545
    Seminar / Presentation13030
    Total Workload: 150
    ECTS Credit (Total workload/25): 6