Faculty of Economics and Social Sciences
Department of Management

Code Name Level Year Semester
MAN 414 Strategic Management Undergraduate 3 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
5 0 English Language

Instructor Assistant Coordinator
Merdzana OBRALIC, Assist. Prof. Dr. Merdzana OBRALIC, Assist. Prof. Dr.
[email protected] no email

This course aims to prepare the student for a successful business career with a broad understanding of the importance and complexity of strategic decisions and the way they integrate other aspects of business operations. It deals with decisions which determine the future direction and effectiveness of an organisation. It uses the perspective of a general manager, not that of a functional area manager, and emphasizes the organisation as a whole, not a sub-unit. It integrates the knowledge gained in previous courses and develops an awareness of the impact of external forces and of actions by the firm and its rivals on the firm\\\\'s strategies. It focuses on the skills required of the general manager in diagnosing and finding solutions for critical problems in complex business situations and implementing them.

  1. Introduction of Strategic Management
  2. Basic Concepts in Strategic Management
  3. Corporate Governance
  4. Ethics and Social Responsibility in Strategic Management
  5. Environmental Scanning and Industry Analysis
  6. Internal Scanning and Organizational Analysis
  7. Strategy Formulation: Situation Analysis and Business Strategy
  8. Strategy Formulation: Corporate Strategy
  9. Mid-term
  10. Strategy Formulation: Functional Strategy and Strategic Choice
  11. Strategy Implementation: Organizing for Action
  12. Strategy Implementation: Staffing and Directing
  13. Evaluation and Control
  14. Suggestions for Case Analysis
  15. Final Exam


    • Lectures
    • Presentation
    • Case Studies
    Description (%)
    Method Quantity Percentage (%)
    Midterm Exam(s)20
    Final Exam150
    Total: 100
    Learning outcomes
    • Overview of Strategic Management
    • Strategy Formulation
    • Strategy Implementation
    • Strategy Evaluation
    • Strategic Management Case Analysis
    • Thomas L. Wheelen & J. David Hunger, Strategic Management and Business Policy,13 Edition, 2012
    • Fred R. David, Strategic Management,Concept and Cases, 12 Edition, 2012

    ECTS (Allocated based on student) WORKLOAD
    Activities Quantity Duration (Hour) Total Work Load
    Lecture (14 weeks x Lecture hours per week)300
    Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 150
    Midterm Examination (1 week) 10
    Final Examination(1 week) 10
    Preparation for Midterm Examination 20
    Preparation for Final Examination 20
    Assignment / Homework/ Project 0
    Seminar / Presentation 0
    Total Workload: 0
    ECTS Credit (Total workload/25): 0