Faculty of Economics and Social Sciences
Department of Management

Code Name Level Year Semester
MAN 309 Entrepreneurship Undergraduate 3 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 5 2 + 1 124 English

Instructor Assistant Coordinator
Malcolm Duerod, Senior Teaching Assistant Nedim Celebic/Malcolm Duerod Malcolm Duerod, Senior Teaching Assistant
[email protected] [email protected];[email protected] no email

This course will provide students with basic understanding of entrepreneurship, its concepts and the skills necessary to make the first steps in the field. We will explore how executives should approach making critical decisions during the different phases of an entrepreneurial company\\\'s life. Starting from the vantage point of the individual, we will put ourselves in the shoes of decision makers ranging from technology entrepreneurs to venture capitalists, from real estate developers to inventors.

This course aims to develop the skills of:
• Develop an understanding of entrepreneurship and the entrepreneurial process.
• Assess the feasibility of new business concepts and ideas.
• Develop skills in new business venture management including opportunity recognition, business model construction, market assessment, and financial planning
• Identify resources and skills needed to grow a new venture business.
• Analyze various exit strategies for new business ventures.
• Create business plans for development and financing of new business ventures

  1. Introduction - Syllabus; The Power of Entrepreneurship
  2. Learn to Think like an Entrepreneur; Resource Needs and Profit Potential
  3. When an Idea is a Good Opportunity; How to construct a great pitch
  4. Minimum Viable Product; Customer Validation
  5. Marketing Strategy for Entrepreneurs; Managing Growth
  6. Founding Team and Culture; Slicing the Pie
  7. Midterm Exam
  8. The Business Planning Process; Business Planning Process part 2
  9. Who are you Customers? ; The Business Model
  10. What investors want; Microcredit – How much to raise?
  11. Happiness is Positive Cash Flow; CCC
  12. Bootstrapping; Financing a New Venture
  13. Sustaining Growth; Leadership
  14. Team Project Presentations
  15. Final Exam

  1. The Global Entrepreneurial Revolution
  2. Case Study Discussion
  3. Matching your skills to the opportunity; Exercise: Opportunity Identification
  4. Pivoting; Exercise: Voice of the Customer
  5. Emotional Intelligence:; Business Plan Assignment

  1. Case Study Discussion
  2. First Half Feedback
  3. Business Plan Project 1st Draft Due
  4. Attracting Customers and Employeess - Creating Buzz
  5. Venture Capital
  6. Business Plan Project Final Draft Due
  7. Exit Plan: Harvesting
  8. Execution/Case Study Discussion
  9. Conclusion and Final Exam Review
  10. Consultations

  • Interactive Lectures
  • Practical Sessions
  • Presentation
  • Field trips
  • Assignments
  • Case Studies
  • Guest instructor
Description (%)
Method Quantity Percentage (%)
Midterm Exam(s)120
Term Paper30
Final Exam130
Total: 100
Learning outcomes
  • • Identify and evaluate potentially valuable new business opportunities.
  • • Develop marketing plan with very few resources leveraging knowledge of internet search engines, and other digital and unconventional marketing methods.
  • • Understand how to manage an entrepreneurial organization once it has been established.
  • • Recognize what critical aspects are needed for a business to be a sustainable enterprise.
  • • Create a business plan and determine the business and financial model of your company.
  • • Understand the motivations and role of early investors and financing market.
  • • Analyze example case situations and recommend solutions to problems faced by the protagonists using theoretical frameworks and unique but practical action plans.
  • Entrepreneurship, W.D. Bygrve & Zacharakis, 2011, 2nd edition John Wiley & Sons.

ECTS (Allocated based on student) WORKLOAD
Activities Quantity Duration (Hour) Total Work Load
Lecture (14 weeks x Lecture hours per week)14228
Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
Midterm Examination (1 week)122
Final Examination(1 week)122
Preparation for Midterm Examination177
Preparation for Final Examination11515
Assignment / Homework/ Project12336
Seminar / Presentation21020
Total Workload: 124
ECTS Credit (Total workload/25): 5