INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2016-2017

SYLLABUS
Code Name Level Year Semester
MAN 306 E-Business Undergraduate 3 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 5 2 + 1 116 English

Instructor Assistant Coordinator
Merdzana OBRALIC, Assist. Prof. Dr. Merdzana Obralic Merdzana OBRALIC, Assist. Prof. Dr.
[email protected] [email protected] no email

This course explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics include: Internet business models, electronic commerce infrastructure, designing on-line storefronts, payment acceptance and security issues, and the legal and ethical challenges of electronic commerce.

COURSE OBJECTIVE
The objective of this course is to provide an understanding of basic principles of electronic business (e-business) in commercial and non-commercial environments. It examines different models and technologies for e-business that can improve an organization’s effectiveness and competitiveness. It also covers important management issues which surround the application and use of these technologies.

COURSE CONTENT
Week
Topic
  1. Course overview and Introduction to e-business and e-commerce
  2. Marketplace analysis for e-commerce
  3. E-business infrastructure
  4. E-environment
  5. E-business strategy
  6. Supply chain management
  7. E-procurement
  8. Midterm
  9. E-marketing
  10. Customer relationship management
  11. Change management
  12. Analysis and design
  13. E-business service implementation and optimization
  14. Global E-business
  15. Projects and preparation for final exam

LABORATORY/PRACTICE PLAN
Week
Topic
  1. Case Study 1.1 A short history of Facebook Business
  2. Case Study 2.1 The impact of B2B reverse auctions
  3. Case Study 3.1 Innovation at Google
  4. Case Study 4.1 The implications of globalization for consumer attitudes
  5. Case Study 5.1 Capital One creates value through e-business
  6. Case Study 6.1 Shell chemicals redefines its customers’ supply chains
  7. Case Study 7.1 Cambridge Consultants reduce costs through e-procurement
  8. Midterm

  1. Case Study 8.1 The e-volution of easyJet’s online revenue contribution
  2. Case Study 9.1 Tesco.com increases product range and uses triggered communications to support CRM
  3. Case Study 10.1 Process management: making complex business simpler
  4. Case Study 11.1 Dabs.com refines its web store Focus on security design for e-business
  5. Case Study 12.1 Learning from Amazon’s culture
  6. Case Study 13.1Global E-business
  7. Projects and preparation for final exam

TEACHING/ASSESSMENT
Description
    Description (%)
    Method Quantity Percentage (%)
    Homework1130
    Midterm Exam(s)130
    Final Exam140
    Total: 100
    Learning outcomes
      TEXTBOOK(S)
      • Dave Chaffey (2012), E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/E.

      ECTS (Allocated based on student) WORKLOAD
      Activities Quantity Duration (Hour) Total Work Load
      Lecture (14 weeks x Lecture hours per week)14228
      Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
      Midterm Examination (1 week)122
      Final Examination(1 week)122
      Preparation for Midterm Examination11010
      Preparation for Final Examination11414
      Assignment / Homework/ Project12323
      Seminar / Presentation12323
      Total Workload: 116
      ECTS Credit (Total workload/25): 5