INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2015-2016

SYLLABUS
Code Name Level Year Semester
MAN 306 E-Business Undergraduate 3 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 5 2 + 1 0

Instructor Assistant Coordinator
Mehmet Turker, Research Assistant Mehmet Türker Merdzana OBRALIC, Assist. Prof. Dr.
[email protected] [email protected] no email

This course explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics include: Internet business models, electronic commerce infrastructure, designing on-line storefronts, payment acceptance and security issues, and the legal and ethical challenges of electronic commerce.

COURSE OBJECTIVE
The objective of this course is to provide an understanding of basic principles of electronic business (e-business) in commercial and non-commercial environments. It examines different models and technologies for e-business that can improve an organization’s effectiveness and competitiveness. It also covers important management issues which surround the application and use of these technologies.

COURSE CONTENT
Week
Topic
  1. Ch 1 Overview of Electronic Commerce p3
  2. Ch 2 E-Commerce: Mechanisms, Platforms, and Tools p 51
  3. Ch 3 Retailing in Electronic Commerce: Products and Services p 103
  4. Ch 4 Business-to-Business E-Commerce p 161
  5. Ch 5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce p 209
  6. Ch 6 Mobile Commerce and Ubiquitous Computing p 257
  7. Ch 7 Social Commerce: Foundations, Social Marketing, and Advertising p 309
  8. Midterm
  9. Ch 8 Social Enterprise and Other Social Commerce Topics p 367
  10. Ch 9 Marketing and Advertising in E-Commerce p 405
  11. Ch 10 E-Commerce Security and Fraud Issues and Protections p 459
  12. Ch 11 Electronic Commerce Payment Systems p 521, Ch 12 Order Fulfillment Along the Supply Chain p 561
  13. Ch 13 EC Strategy, Globalization, and SMEs p 599
  14. Ch 14 Implementing EC Systems: From Justification to Successful Performance p 647, Ch 15 E-Commerce: Regulatory, Ethical, and Social Environments
  15. Ch 16 Launching a Successful Online Business and EC Projects p 733

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
      Description (%)
      Method Quantity Percentage (%)
      Homework120
      Midterm Exam(s)120
      Presentation110
      Term Paper115
      Final Exam135
      Total: 100
      Learning outcomes
        TEXTBOOK(S)
        • Turban, E., King, D., Lee,J.K., Liang,T.P. & Turban, D.C. (2015)Electronic Commerce: A Managerial and Social Networks Perspective. Springer International Publishing

        ECTS (Allocated based on student) WORKLOAD
        Activities Quantity Duration (Hour) Total Work Load
        Lecture (14 weeks x Lecture hours per week) 0
        Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
        Midterm Examination (1 week) 0
        Final Examination(1 week) 0
        Preparation for Midterm Examination 0
        Preparation for Final Examination 0
        Assignment / Homework/ Project 0
        Seminar / Presentation 0
        Total Workload: 0
        ECTS Credit (Total workload/25): 0