Faculty of Economics and Social Sciences
Department of Management

Code Name Level Year Semester
MAN 220 Strategic Management Undergraduate 2 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 5 2 + 1 126 English Language

Instructor Assistant Coordinator
Merdzana OBRALIC, Assist. Prof. Dr. Merdzana Obralic Merdzana OBRALIC, Assist. Prof. Dr.
[email protected] [email protected] no email

Strategic management focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. Students learn about corporate and business planning and the implementation of organizational change through structures, systems and people. The approach adopted includes lectures, case analyses and action learning through group efforts.

This course aims to prepare the student for a successful business career with a broad understanding of the importance and complexity of strategic decisions and the way they integrate other aspects of business operations.

  1. Course Introduction, Strategic Management Concepts
  2. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis
  3. External Analysis: The Identification of Opportunities and Threats
  4. Internal Analysis: Resources and Competitive Advantage
  5. Building Competitive Advantage Through Functional-Level Strategy
  6. Building Competitive Advantage Through Business-Level Strategy
  7. Business-Level Strategy and the Industry Environment
  8. Mid term
  9. Strategy and Technology
  10. Strategy in the Global Environment
  11. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
  12. Corporate-Level Strategy: Related and Unrelated Diversification
  13. Corporate, Governance, Social Responsibility and Ethics
  14. Implementing Strategy through Organization
  15. Final thoughts and reflections: the practice of strategy

  1. “What is Strategy?”(Porter) -

  • Interactive Lectures
  • Presentation
  • Discussions and group work
  • Problem solving
  • Assignments
  • Case Studies
  • Guest instructor
Description (%)
Method Quantity Percentage (%)
Midterm Exam(s)120
Term Paper115
Final Exam150
Total: 100
Learning outcomes
  • Introduction to Strategic Management
  • The Nature of Competitive Advantage
  • Strategies
  • Strategy implementation
  • 1 - Strategic Management: Theory: An Integrated Approach, 12th Edition, Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones, Print ISBN: 9781305502338, Pages: 528, Published: © 2017.

ECTS (Allocated based on student) WORKLOAD
Activities Quantity Duration (Hour) Total Work Load
Lecture (14 weeks x Lecture hours per week)14228
Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
Midterm Examination (1 week)122
Final Examination(1 week)122
Preparation for Midterm Examination11515
Preparation for Final Examination11515
Assignment / Homework/ Project12525
Seminar / Presentation12525
Total Workload: 126
ECTS Credit (Total workload/25): 5