INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2014-2015
SYLLABUS |
Code |
Name |
Level |
Year |
Semester |
MAN 216 |
Marketing Management |
Undergraduate |
2 |
Spring |
Status |
Number of ECTS Credits |
Class Hours Per Week |
Total Hours Per Semester |
Language |
|
5 |
|
116 |
|
COURSE OBJECTIVE |
Marketing is a key function for all commercial and non-commercial organizations today. This course covers basic marketing subjects and gives students an opportunity to prepare a real life project through which they will have a chance to see how marketing is applied in real world. Basic topics to be covered in this course include pricing, supply chain management, retailing, wholesaling, advertising, personal selling and direct marketing. |
COURSE CONTENT |
- Course introduction
- Marketing plan
- Chapter 11: Pricing products: Pricing strategies
- Chapter 12: Marketing channels and supply chain management
- Chapter 13: Retailing and wholesaling,
- Chapter 14: Communicating customer value: Integrated marketing communications strategy
- Chapter 15: Advertising and public relations
- Marketing plan evaluation
- Mid-term exam
- Chapter 16: Personal selling and sales promotions
- Chapter 17: Direct and online marketing: Building direct customer relationships
- Chapter 18: Creating competitive advantage,
- Chapter 19: The global marketplace
- Chapter 20: Marketing ethics and social responsibility
- In office oral marketing plan defense
|
Description |
- Lectures
- Presentation
- Project
|
Description (%) |
Project | 1 | 30 | Midterm Exam(s) | 1 | 30 | Final Exam | 1 | 40 |
|
TEXTBOOK(S) |
- 1- Kotler, P. and Armstrong, G. (2013). Principles of Marketing 15e. Pearson: London.
|
ECTS (Allocated based on student) WORKLOAD |
Lecture (14 weeks x Lecture hours per week) | 14 | 2 | 28 | Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) | 14 | 1 | 14 | Midterm Examination (1 week) | 1 | 1 | 1 | Final Examination(1 week) | 1 | 1 | 1 | Preparation for Midterm Examination | 7 | 2 | 14 | Preparation for Final Examination | 14 | 2 | 28 | Assignment / Homework/ Project | 1 | 30 | 30 | Seminar / Presentation | | | 0 |
|