INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2016-2017

SYLLABUS
Code Name Level Year Semester
MAN 206 Marketing Management Undergraduate 2 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 5 2 + 1 136 English

Instructor Assistant Coordinator
Mersid POTURAK, Assist. Prof. Dr. Mersid Poturak Mersid POTURAK, Assist. Prof. Dr.
[email protected] [email protected] no email

This course covers basic marketing subjects and gives students an opportunity to prepare a real life project through which they will have a chance to see how marketing is applied in real world. Basic topics to be covered in this course include pricing, supply chain management, retailing, wholesaling, advertising, personal selling and direct marketing.

COURSE OBJECTIVE
The main objective of this course is to describe marketing process, and through variety of real world cases and case studies as well students’ personal experiences with marketing, to enhance students’ perception and importance of marketing in their further life.

COURSE CONTENT
Week
Topic
  1. Course introduction
  2. Marketing plan
  3. Chapter 11: Pricing products: Pricing strategies
  4. Chapter 12: Marketing channels and supply chain management
  5. Chapter 13: Retailing and wholesaling
  6. Chapter 14: Communicating customer value: Integrated marketing communications strategy
  7. Chapter 15: Advertising and public relations
  8. Marketing plan evaluation
  9. Mid-term exam
  10. Chapter 16: Personal selling and sales promotions
  11. Chapter 17: Direct and online marketing: Building direct customer relationships
  12. Chapter 18: Creating competitive advantage,
  13. Chapter 19: The global marketplace
  14. Chapter 20: Marketing ethics and social responsibility
  15. Final exam

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
    • Interactive Lectures
    • Presentation
    • Guest instructor
    Description (%)
    Method Quantity Percentage (%)
    Midterm Exam(s)120
    Term Paper130
    Attendance110
    Final Exam140
    Total: 100
    Learning outcomes
    • Define and apply knowledge of the key marketing concepts,
    • 2. Explain how marketing decisions are influenced by various forces in the external business environment
    • How trends and developments affect current and future marketing practices
    • Develop marketing plan for actul company
    • Analyze companies\\\\
    TEXTBOOK(S)
    • Kotler, P. and Armstrong, G. (2013). Principles of Marketing 15e. Pearson: London.

    ECTS (Allocated based on student) WORKLOAD
    Activities Quantity Duration (Hour) Total Work Load
    Lecture (14 weeks x Lecture hours per week)14228
    Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
    Midterm Examination (1 week)122
    Final Examination(1 week)122
    Preparation for Midterm Examination12020
    Preparation for Final Examination12525
    Assignment / Homework/ Project12525
    Seminar / Presentation12020
    Total Workload: 136
    ECTS Credit (Total workload/25): 5