INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2014-2015

SYLLABUS
Code Name Level Year Semester
MAN 114 Introduction To Business Undergraduate 1 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Non-area Elective 5 116 English Language

Instructor Assistant Coordinator
Merdzana OBRALIC, Assist. Prof. Dr. Merdzana OBRALIC, Assist. Prof. Dr.
[email protected] no email

COURSE OBJECTIVE
This course presents a balanced view of business; the strengths, weaknesses, successes, failures, problems, and challenges. It provides students a base for more advanced courses. The objective of this course is to provide students a clear and complete description of the concepts underlying business and illustrate the dynamism and liveliness of business organizations and people who operate them with real life examples.

COURSE CONTENT
Week
Topic
  1. Introduction - Motives and Functions of a Business
  2. Business Ethics and Social Responsibility
  3. Assessing Economic Conditions
  4. Assesing Global Conditions
  5. Selecting a Form of Business Ownership
  6. Entrepreneurship and Business Planning
  7. Managing Effectively
  8. Organizational Structure
  9. Mid-term
  10. Improving Productivity and Quality
  11. Motivating Employees
  12. Hiring, Training, and Evaluating Employees
  13. Creating and Pricing Products
  14. Distributing Products and Promoting Products
  15. Final Exam

LABORATORY/PRACTICE PLAN
Week
Topic
  1. Introduction
  2. Case Study I - Why is Apple so Successful
  3. Case Study II- Should Architects follow code of Ethics?
  4. Assessment of chapters III and IV
  5. Quiz I

TEACHING/ASSESSMENT
Description
  • Lectures
  • Presentation
  • Case Studies
Description (%)
Method Quantity Percentage (%)
Quiz10
Homework10
Midterm Exam(s)30
Final Exam150
Total: 100
Learning outcomes
  • Business Environment
  • Starting a New Business
  • Management
  • Managing Empoyees
  • Marketing
TEXTBOOK(S)
  • Jeff Madura, Introduction to Business, 4 Edition, USA 2007
  • Pride, Hughers and Kapoor, Business, Int. ed., USA 2014

ECTS (Allocated based on student) WORKLOAD
Activities Quantity Duration (Hour) Total Work Load
Lecture (14 weeks x Lecture hours per week)14228
Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
Midterm Examination (1 week)111
Final Examination(1 week)111
Preparation for Midterm Examination7214
Preparation for Final Examination14228
Assignment / Homework/ Project13030
Seminar / Presentation 0
Total Workload: 116
ECTS Credit (Total workload/25): 5