INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2015-2016

SYLLABUS
Code Name Level Year Semester
MAN 106 Digital Media for Business Undergraduate 1 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Area Elective 5 2 + 1 0

Instructor Assistant Coordinator
Mehmet Turker, Research Assistant Mehmet Türker Ali GÖKSU, Assoc. Prof. Dr.
[email protected] [email protected] no email

Digital media are the tools with which we communicate, the sources from which we derive information, the instruments that uphold so much of our culture. As such, they elude definition. By observing the history, technology, economy, politics and metaphysics of digital media, this course will attempt to provide a theoretical framework from within which to address the subject critically, drawing from inspiration on a wide variety of sources.

COURSE OBJECTIVE
The purpose of the class is to understand social media marketing in a holistic way that fits in with other marketing strategies in order to support specific business goals. Emphasis with placed upon the creative, analytical and critical thinking needed to develop social media tactics that support business strategies.

COURSE CONTENT
Week
Topic
  1. Chapter 1. Why Social Media?
  2. Chapter 2. Goals and Strategies.
  3. Chapter 3. Identifying Target Audiences.
  4. Chapter 4. Rules of Engagement for Social Media
  5. Chapter 5. Publishing Blogs
  6. Chapter 6. Publishing Podcasts & Webinars
  7. Chapter 7. Publishing Articles, White Papers and E-Books
  8. Midterm exam
  9. Chapter 8. Sharing Videos
  10. Chapter 9. Sharing Photos and Images
  11. Chapter 10. Social Networks
  12. Chapter 11. Microblogging
  13. Chapter 12. Discussion Boards, Social News Sites, and Q&A Sites
  14. Chapter 13. Mobile Computing & Location Marketing
  15. Chapter 14. Social Media Monitoring Tools, Social Media Marketing Plan

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
    • Interactive Lectures
    • Practical Sessions
    • Excersises
    • Presentation
    • Problem solving
    • Assignments
    • Case Studies
    Description (%)
    Method Quantity Percentage (%)
    Homework120
    Midterm Exam(s)125
    Presentation110
    Term Paper110
    Final Exam135
    Total: 100
    Learning outcomes
      TEXTBOOK(S)
      • Barker, Barker, Bormann & Neher (2013) Social Media Marketing: A Strategic Approach
      • Schaffer, N. (2013)Maximize Your Social_ A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success-Wiley

      ECTS (Allocated based on student) WORKLOAD
      Activities Quantity Duration (Hour) Total Work Load
      Lecture (14 weeks x Lecture hours per week) 0
      Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
      Midterm Examination (1 week) 0
      Final Examination(1 week) 0
      Preparation for Midterm Examination 0
      Preparation for Final Examination 0
      Assignment / Homework/ Project 0
      Seminar / Presentation 0
      Total Workload: 0
      ECTS Credit (Total workload/25): 0