INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2015-2016

SYLLABUS
Code Name Level Year Semester
IBS 103 Business English Undergraduate 1 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
Compulsory 4 2 + 1 0 English

Instructor Assistant Coordinator
Mehmet Turker, Research Assistant Mehmet Turker Merdzana OBRALIC, Assist. Prof. Dr.
[email protected] [email protected] no email

This course covers the most important areas of management, production, marketing, finance and macroeconomics. It is designed to help students build upon their fundamental English language communication skills by using professional and formal business tool such as letters, reports, and oral presentations in structured business environments.

COURSE OBJECTIVE
The objectives of this course are to develop the core concepts and syntactic practice for business communication; the process of writing and developing writing skills for business documents ; business correspondence ; report writing ; business discussions using case studies for application ; formal business communication.

COURSE CONTENT
Week
Topic
  1.  Introduction  Industries and companies PE p. 6
  2.  Globalization and economic policy PE p. 10  Corporate strategy and structure PE p.14  Grammar Practice : Present tenses, Past tenses
  3.  Managing people PE p.18  Operations management PE p.22  Grammar Practice : Will and going to, Modals
  4.  Production PE p.26  Marketing strategy and product development PE p.30  Grammar Practice : Conditionals , -ing forms and infinitives
  5.  Distribution and promotion PE p.34  Accounting and financial statements PE p.38  Grammar Practice : Comparatives and superlatives, Relative clauses
  6.  Financial markets PE p.44  Human resources PE p.48  Grammar Practice : Articles , Determiners
  7.  Information and communication technology PE p.52  Grammar Practice : Passives , Reported speech
  8.  MIDTERM
  9.  EFFECTIVE COMMUNICATION  Trends, graphs and figures PE p.56  Presentations – structure and key phrases PE p.60  Vocabulary Practice : Companies and offices , Finance
  10.  Presentations – being lively and persuasive 64  Discussions PE p.68  Vocabulary Practice :Logistics, Meetings and conferences
  11.  Social English and cultural awareness PE p.72  Style – clarity and emphasis PE p.76  Vocabulary Practice :People and places, Personnel
  12.  Style – politeness and softening PE p.80  Developing an argument – linking words 1 PE p.84  Vocabulary Practice :Planning, Production and processes
  13.  Developing an argument – linking words 2 PE p.88  Developing an argument – linking words 3 PE p.92  Vocabulary Practice :Projects and teams, Sales and marketing
  14.  Writing paragraphs PE p.96  CV (resume) / Job interview  Vocabulary Practice :Telephoning and emailing, Training

  1.  Review

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
    • Interactive Lectures
    • Practical Sessions
    • Presentation
    • Student debates
    • Assignments
    Description (%)
    Method Quantity Percentage (%)
    Homework110
    Midterm Exam(s)130
    Term Paper110
    Attendance110
    Final Exam140
    Total: 100
    Learning outcomes
    • After successful completion of the course student should be able to:
    • develop fluency and accuracy in using Business English with the help of essential business content: basic structures and vocabulary, authentic reading and listening texts (e.g. newspaper articles, interviews, etc.), business reports and case studies.
    • write emails, memos and reports in English
    • read newspaper articles relating to business topics and discuss them
    • gain an insight into general business concepts
    • analyse case studies and provide effective solutions
    TEXTBOOK(S)
    • Paul Emmerson (2007). Business English Handbook Advanced. Macmillan
    • Susan Lowe and Louise Pile (2009) Business English Language Practice: Effective Communication in Business English , DELTA publishing.

    ECTS (Allocated based on student) WORKLOAD
    Activities Quantity Duration (Hour) Total Work Load
    Lecture (14 weeks x Lecture hours per week) 0
    Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
    Midterm Examination (1 week) 0
    Final Examination(1 week) 0
    Preparation for Midterm Examination 0
    Preparation for Final Examination 0
    Assignment / Homework/ Project 0
    Seminar / Presentation 0
    Total Workload: 0
    ECTS Credit (Total workload/25): 0