INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of International Relations and European Studies
2014-2015

SYLLABUS
Code Name Level Year Semester
FES 365 Entrepreneurship Undergraduate 3 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
5 125 English

Instructor Assistant Coordinator
Malcolm Duerod, Senior Teaching Assistant TBD Malcolm Duerod, Senior Teaching Assistant
[email protected] no email

COURSE OBJECTIVE
This course will provide students with an understanding of issues facing entrepreneurs and an exposure to the skills involved in addressing them. We will explore how executives should approach making critical decisions during the different phases of an entrepreneurial company\\\\\\\\'s life. Starting from the vantage point of the individual, we will put ourselves in the shoes of decision makers ranging from technology entrepreneurs to venture capitalists, from real estate developers to inventors.

Course Objectives:
• Develop an understanding of entrepreneurship and the entrepreneurial process.
• Assess the feasibility of new business concepts and ideas.
• Develop skills in new business venture management including opportunity recognition, business model construction, market assessment, and financial planning
• Identify resources and skills needed to grow a new venture business.
• Analyze various exit strategies for new business ventures.
• Create business plans for development and financing of new business ventures

COURSE CONTENT
Week
Topic
  1. Introduction - Syllabus; The Power of Entrepreneurship
  2. Learn to Think like an Entrepreneur; Resource Needs and Profit Potential
  3. When an Idea is a Good Opportunity; How to construct a great pitch
  4. Minimum Viable Product; Customer Validation
  5. Marketing Strategy for Entrepreneurs; Managing Growth
  6. Founding Team and Culture; Slicing the Pie
  7. Midterm Exam
  8. The Business Planning Process; Business Planning Process part 2
  9. Who are you Customers? ; The Business Model
  10. What investors want; Microcredit – How much to raise?
  11. Happiness is Positive Cash Flow; CCC
  12. Bootstrapping; Financing a New Venture
  13. Sustaining Growth; Leadership
  14. Team Project Presentations
  15. Final Exam


    LABORATORY/PRACTICE PLAN
    Week
    Topic
    1. The Global Entrepreneurial Revolution
    2. Emotional Intelligence: 41q.com; Business Plan Assignment
    3. Matching your skills to the opportunity; Exercise: Opportunity Identification
    4. Pivoting; Exercise: Voice of the Customer
    5. Case Study Discussion: The Art of a Great Business Plan
    6. Case Study Discussion
    7. First Half Feedback
    8. Business Plan Project 1st Draft Due
    9. Attracting People Creating Buzz
    10. Venture Capital
    11. Business Plan Project Final Draft Due
    12. Exit Plan: Harvesting
    13. Execution
    14. Conclusion and Final Exam Review
    15. Consultations

    TEACHING/ASSESSMENT
    Description
    • Practical Sessions
    • Presentation
    • Assignments
    • Case Studies
    Description (%)
    Method Quantity Percentage (%)
    Homework420
    Midterm Exam(s)120
    Presentation110
    Term Paper120
    Final Exam130
    Total: 100
    Learning outcomes
    • • Develop an understanding of entrepreneurship and the entrepreneurial process.
    • • Assess the feasibility of new business concepts and ideas.
    • • Develop skills in new business venture management including opportunity recognition, business model construction, market assessment, and financial planning
    • • Identify resources and skills needed to grow a new venture business.
    • • Analyze various exit strategies for new business ventures.
    • • Create business plans for development and financing of new business ventures
    TEXTBOOK(S)
    • Entrepreneurship, W.D. Bygrve & Zacharakis, 2011, 2nd edition John Wiley & Sons.

    ECTS (Allocated based on student) WORKLOAD
    Activities Quantity Duration (Hour) Total Work Load
    Lecture (14 weeks x Lecture hours per week)14228
    Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
    Midterm Examination (1 week)122
    Final Examination(1 week)122
    Preparation for Midterm Examination11414
    Preparation for Final Examination11515
    Assignment / Homework/ Project5525
    Seminar / Presentation5525
    Total Workload: 125
    ECTS Credit (Total workload/25): 5