INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of International Relations and European Studies
2014-2015

SYLLABUS
Code Name Level Year Semester
FES 304 Consumer Behavior Undergraduate 3 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
5 123 English

Instructor Assistant Coordinator
Mersid POTURAK, Assist. Prof. Dr. Mersid Poturak Mersid POTURAK, Assist. Prof. Dr.
[email protected] [email protected] no email

COURSE OBJECTIVE
The purpose of this course is to explore basic concepts of consumer behavior. As well as covering subjects such as perception, learning, motivation, values, personality, attitudes, decision making and cultural issues in the classroom environment.

COURSE CONTENT
Week
Topic
  1. • Consumer Behaviour: Meeting changes and challenges
  2. • The consumer research process
  3. • Market segmentation and strategic targeting
  4. • Consumer motivation
  5. • Personality and consumer behaviour
  6. • Consumer perception
  7. • Consumer learning
  8. • Consumer attitude formation and change
  9. • Communication and consumer behaviour
  10. Mid term exam
  11. • The family and its social class standing
  12. • The influence of culture on consumer behaviour
  13. • Subcultures and consumer behaviour
  14. • Cross cultural consumer behaviour: An international perspective
  15. • Consumer influence and diffusion of innovations

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
    • Lectures
    • Presentation
    • Project
    Description (%)
    Method Quantity Percentage (%)
    Project120
    Midterm Exam(s)130
    Presentation110
    Final Exam140
    Total: 100
    Learning outcomes
      TEXTBOOK(S)
      • Schiffman L. G. and Kanuk, L. L. (2010). Consumer Behaviour. 10th edition. Pearson

      ECTS (Allocated based on student) WORKLOAD
      Activities Quantity Duration (Hour) Total Work Load
      Lecture (14 weeks x Lecture hours per week)14228
      Laboratory / Practice (14 weeks x Laboratory/Practice hours per week)14114
      Midterm Examination (1 week)111
      Final Examination(1 week)111
      Preparation for Midterm Examination14114
      Preparation for Final Examination15115
      Assignment / Homework/ Project5525
      Seminar / Presentation5525
      Total Workload: 123
      ECTS Credit (Total workload/25): 5