INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2013-2014
SYLLABUS |
Code |
Name |
Level |
Year |
Semester |
BUS 333 |
Consumer Behavior |
Undergraduate |
3 |
Fall |
Status |
Number of ECTS Credits |
Class Hours Per Week |
Total Hours Per Semester |
Language |
|
5 |
|
150 |
English |
Instructor |
Assistant |
Coordinator |
Mersid POTURAK, Assist. Prof. Dr. |
|
Muhammed Kürşad ÖZLEN, Assist. Prof. Dr. |
[email protected] |
|
no email |
COURSE OBJECTIVE |
The purpose of this course is to explore basic concepts of consumer behavior. As well as covering subjects such as perception, learning, motivation, values, personality, attitudes, decision making and cultural issues in the classroom environment, real life examples of consumer behaviour problems will be discussed with industry professionals. Students are expected to present a case from a real life consumer behavior problem in the classroom. |
COURSE CONTENT |
- Course introduction
- Chapter 1: Consumer Behavior: Meeting changes and challenges
- Chapter 2: The consumer research process Chapter 3: Market segmentation and strategic targeting
- Chapter 4: Consumer motivation
- Chapter 5: Personality and consumer behavior
- Chapter 6: Consumer perception
- Chapter 7: Consumer learning Chapter 8: Consumer attitude formation and change
- Chapter 9: Communication and consumer behavior Chapter 10: The family and its social class standing
- Mid-term exams
- Chapter 11: The influence of culture on consumer behavior
- Chapter 12: Subcultures and consumer behavior
- Chapter 13: Cross cultural consumer behavior: An international perspective
- Chapter 14: Consumer influence and diffusion of innovations
- Chapter 15: Consumer decision making and beyond
|
Description |
- Lectures
- Presentation
- Self Evaluation
- Project
- Assignments
- Case Studies
|
Description (%) |
Quiz | 2 | 10 | Project | 1 | 20 | Midterm Exam(s) | 1 | 20 | Presentation | 1 | 10 | Final Exam | 1 | 40 |
|
TEXTBOOK(S) |
- 1- Schiffman L. G. and Kanuk, L. L. (2010). Consumer Behavior. 10th edition. Pearson: Upper Saddle River, New Jersey
|
ECTS (Allocated based on student) WORKLOAD |
Lecture (14 weeks x Lecture hours per week) | 3 | 48 | 144 | Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) | | | 0 | Midterm Examination (1 week) | 1 | 3 | 3 | Final Examination(1 week) | 1 | 3 | 3 | Preparation for Midterm Examination | | | 0 | Preparation for Final Examination | 5 | | 0 |
|