INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2012-2013

SYLLABUS
Code Name Level Year Semester
BUS 333 Consumer Behavior Undergraduate 3 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
5 150 English

Instructor Assistant Coordinator
Mersid POTURAK, Assist. Prof. Dr. Fatih Burak Gümüş, Assist. Prof. Dr.
[email protected] no email

COURSE OBJECTIVE
The purpose of this course is to explore basic concepts of consumer behavior. As well as covering subjects such as perception, learning, motivation, values, personality, attitudes, decision making and cultural issues in the classroom environment, real life examples of consumer behaviour problems will be discussed with industry professionals. Students are expected to present a case from a real life consumer behavior problem in the classroom.

COURSE CONTENT
Week
Topic
  1. Course introduction
  2. Chapter 1: Consumer Behavior: Meeting changes and challenges
  3. Chapter 2: The consumer research process Chapter 3: Market segmentation and strategic targeting
  4. Chapter 4: Consumer motivation
  5. Chapter 5: Personality and consumer behavior
  6. Chapter 6: Consumer perception
  7. Chapter 7: Consumer learning Chapter 8: Consumer attitude formation and change
  8. Chapter 9: Communication and consumer behavior Chapter 10: The family and its social class standing
  9. Mid-term exams
  10. Chapter 11: The influence of culture on consumer behavior
  11. Chapter 12: Subcultures and consumer behavior
  12. Chapter 13: Cross cultural consumer behavior: An international perspective
  13. Chapter 14: Consumer influence and diffusion of innovations
  14. Chapter 15: Consumer decision making and beyond

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
    • Lectures
    • Presentation
    • Self Evaluation
    • Project
    • Assignments
    • Case Studies
    Description (%)
    Method Quantity Percentage (%)
    Quiz420
    Homework160
    Midterm Exam(s)125
    Presentation110
    Final Exam140
    +course participation155
    Total: 100
    Learning outcomes
      TEXTBOOK(S)
      • 1- Schiffman L. G. and Kanuk, L. L. (2010). Consumer Behavior. 10th edition. Pearson: Upper Saddle River, New Jersey

      ECTS (Allocated based on student) WORKLOAD
      Activities Quantity Duration (Hour) Total Work Load
      Lecture (14 weeks x Lecture hours per week)348144
      Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
      Midterm Examination (1 week)133
      Final Examination(1 week)133
      Preparation for Midterm Examination 0
      Preparation for Final Examination50
      Total Workload: 150
      ECTS Credit (Total workload/25): 6