Faculty of Economics and Social Sciences
Department of Management

Code Name Level Year Semester
BUS 319 Strategic Management Undergraduate 3 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
5 0 English

Instructor Assistant Coordinator
Merdzana OBRALIC, Assist. Prof. Dr. Serkan BAYRAKTARO─×LU, Prof. Dr.
[email protected] no email

This course aims to prepare the student for a successful business career with a broad understanding of the importance and complexity of strategic decisions and the way they integrate other aspects of business operations. It deals with decisions which determine the future direction and effectiveness of an organisation. It uses the perspective of a general manager, not that of a functional area manager, and emphasises the organisation as a whole, not a sub-unit. It integrates the knowledge gained in previous courses and develops an awareness of the impact of external forces and of actions by the firm and its rivals on the firm\\\\\\\\\\\\\\'s strategies. It focuses on the skills required of the general manager in diagnosing and finding solutions for critical problems in complex business situations and implementing them.

  1. The Nature of Strategic Management
  2. The Business Vision and Mission
  3. The External Assessment
  4. The Internal Assessment
  5. Strategies in Action
  6. Strategy Analysis and Choice
  7. Implementing Strategies: Management and Operations Issues
  8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
  9. Mid-term
  10. Strategy Review, Evaluation
  11. Strategy Review, Control
  12. Strategic Plan Introduction and examples
  13. Presentations of students
  14. Presentations of students

  1. Case: Walt Disney Company
  2. Case and Experiential Exercises 2-1,2,3
  3. Case and Experiential Exercises 3-1,2
  4. Case and Experiential Exercises 4-1,2

  1. Case and Experiential Exercises 5-1,2,3
  2. Case and Experiential Exercises 6-1,2
  3. Case and Experiential Exercises 7-1,2,3
  4. Case and Experiential Exercises 8-1,2
  5. Mid-term
  6. Case and Experiential Exercises 9-1,2,3
  7. Case and Experiential Exercises 9-1,2,3
  8. Strategic Plan Introduction and examples
  9. Presentations of students
  10. Presentations of students

  • Lectures
  • Presentation
  • Case Studies
Description (%)
Method Quantity Percentage (%)
Midterm Exam(s)40
Final Exam150
Total: 100
Learning outcomes
  • Overview of Strategic Management
  • Strategy Formulation
  • Strategy Implementation
  • Strategy Evaluation
  • Strategic Management Case Analysis
  • Fred R. David, Strategic Management,Concept and Cases, 12 Edition, 2009

ECTS (Allocated based on student) WORKLOAD
Activities Quantity Duration (Hour) Total Work Load
Lecture (14 weeks x Lecture hours per week)450
Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 300
Midterm Examination (1 week) 10
Final Examination(1 week) 10
Preparation for Midterm Examination 0
Preparation for Final Examination50
Total Workload: 0
ECTS Credit (Total workload/25): 0