INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2012-2013

SYLLABUS
Code Name Level Year Semester
BUS 222 Marketing II Undergraduate 2 Spring
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
4 54 English

Instructor Assistant Coordinator
Mersid POTURAK, Assist. Prof. Dr. Teoman DUMAN, Prof. Dr.
[email protected] no email

COURSE OBJECTIVE
Marketing is a key function for all commercial and non-commercial organizations today. This course covers basic marketing subjects and gives students an opportunity to prepare a real life project through which they will have a chance to see how marketing is applied in real world. Basic topics to be covered in this course include pricing, supply chain management, retailing, wholesaling, advertising, personal selling and direct marketing.

COURSE CONTENT
Week
Topic
  1. Course introduction
  2. Marketing plan
  3. Chapter 11: Pricing products: Pricing strategies
  4. Chapter 12: Marketing channels and supply chain management
  5. Chapter 13: Retailing and wholesaling
  6. Chapter 14: Communicating customer value: Integrated marketing communications strategy
  7. Chapter 15: Advertising and public relations
  8. Marketing plan evaluation
  9. Mid-term exams
  10. Chapter 16: Personal selling and sales promotions
  11. Chapter 17: Direct and online marketing: Building direct customer relationships
  12. Chapter 18: Creating competitive advantage
  13. Chapter 19: The global marketplace
  14. Chapter 20: Marketing ethics and social responsibility

LABORATORY/PRACTICE PLAN
Week
Topic

    TEACHING/ASSESSMENT
    Description
    • Lectures
    • Presentation
    • Project
    • Assignments
    • Case Studies
    Description (%)
    Method Quantity Percentage (%)
    Quiz210
    Project120
    Midterm Exam(s)120
    Presentation15
    Final Exam140
    +attendance155
    Total: 100
    Learning outcomes
      TEXTBOOK(S)
      • Kotler, P. and Armstrong, G. (2010). Principles of Marketing 13e. Pearson: London.

      ECTS (Allocated based on student) WORKLOAD
      Activities Quantity Duration (Hour) Total Work Load
      Lecture (14 weeks x Lecture hours per week)16348
      Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 0
      Midterm Examination (1 week)133
      Final Examination(1 week)133
      Preparation for Midterm Examination 0
      Preparation for Final Examination50
      Total Workload: 54
      ECTS Credit (Total workload/25): 2