INTERNATIONAL BURCH UNIVERSITY
Faculty of Economics and Social Sciences
Department of Management
2012-2013

SYLLABUS
Code Name Level Year Semester
BUS 103 Introduction To Business Undergraduate 1 Fall
Status Number of ECTS Credits Class Hours Per Week Total Hours Per Semester Language
5 0 English

Instructor Assistant Coordinator
Merdzana OBRALIC, Assist. Prof. Dr. Ali CO┼×KUN, Prof. Dr.
[email protected] no email

COURSE OBJECTIVE
This course presents a balanced view of business; the strengths, weaknesses, successes, failures, problems, and challenges. It provides students a base for more advanced courses. The objective of this course is to provide students a clear and complete description of the concepts underlying business and illustrate the dynamism and liveliness of business organizations and people who operate them with real life examples.

COURSE CONTENT
Week
Topic
  1. Introduction - Motives and Functions of a Business
  2. Business Ethics and Social Responsibility
  3. Assessing Economic Conditions
  4. Assesing Global Conditions
  5. Selecting a Form of Business Ownership
  6. Entrepreneurship and Business Planning
  7. Managing Effectively
  8. Organizational Structure
  9. Mid-term
  10. Improving Productivity and Quality
  11. Motivating Employees
  12. Hiring, Training, and Evaluating Employees
  13. Creating and Pricing Products
  14. Distributing Products and Promoting Products

LABORATORY/PRACTICE PLAN
Week
Topic
  1. Case: How Yahoo!vCreated a Business & Test
  2. Case: Social Responsibility at Ben and Jerry\'s Ice Cream & Test
  3. Case: Impact of Economic Conditions & Test
  4. Case: Global Expansion by Linton Records & Test
  5. Case: Deciding the Type of Business Ownership & Test
  6. Case: Planning a Business & Test
  7. Case: Applying Management Skills & Test
  8. Case: Creating an Organizational Structure & Test
  9. Mid-term

  1. Case: Selecting the Best Plant Site & Test
  2. Case: Using Motivation to Enhance Performance & Test
  3. Case: Filling Job Positions & Test
  4. Case: Marketing T-Shirts & Test
  5. Case: Distribution Decisions by Novak, Inc. & Test

TEACHING/ASSESSMENT
Description
  • Lectures
  • Presentation
  • Case Studies
Description (%)
Method Quantity Percentage (%)
Homework20
Midterm Exam(s)30
Final Exam150
Total: 100
Learning outcomes
  • Business Environment
  • Starting a New Business
  • Management
  • Managing Empoyees
  • Marketing
TEXTBOOK(S)
  • Jeff Madura, Introduction to Business, 4 Edition, USA 2007

ECTS (Allocated based on student) WORKLOAD
Activities Quantity Duration (Hour) Total Work Load
Lecture (14 weeks x Lecture hours per week)450
Laboratory / Practice (14 weeks x Laboratory/Practice hours per week) 300
Midterm Examination (1 week) 10
Final Examination(1 week) 10
Preparation for Midterm Examination 0
Preparation for Final Examination50
Total Workload: 0
ECTS Credit (Total workload/25): 0